Sports & Entertainment
Digital Fan Marketing Summit
So your brand has a million friends... now what?

dfm11: The Back Storyhttp://www.eventbrite.com/edit?eid=1402802821

Sports, entertainment and media brands have one major thing in common: they all have fans, followers and friends.

There are over 150 million people following sports properties on Facebook and Twitter, and millions more following athletes, movie stars and politicians. Entertainment brands like Disney and media brands like the NY Times also have millions of online followers. Heck, even the Oreos brand has over 17 million “likes.”

Now that we’ve established digital fan connections, how do we tap the social graph to nurture our audiences and make money?

Let’s answer this question together: The purpose of the Digital Fan Marketing Summit series is to provide a context for digital publishers, sponsor brands and technology partners to share information, build relationships and work together to improve results from digital marketing in the social era.

dfm11 will focus on social media and mobile, but not at the expense of the Web or E mail. We will look at digital marketing from all angles, and discuss how digital and traditional can be integrated to optimize our marketing results.

For publishers: You have the audience, so how do you sell more tickets and subscriptions through social? And how do you create engagement campaigns for your advertisers and sponsors?

For brands: You have your own fans and followers, but you also leverage affinity platforms in your marketing mix. You want to do less interruption advertising and seize the new marketing opportunities emerging in digital channels. How do you manage your own fans, and how can you leverage sports and entertainment fans to gain new customers?

For technology partners: You provide the platforms and the tools, and often the knowledge to drive successful fan engagement and monetization campaigns, but you need to understand how sports and entertainment publishers (and consumer brands) work in order help them use your tools to serve their fans and make money. dfm11 is your chance to do just that.

What Makes dfm11 Different?

You may be wondering what makes dfm11 different from other conferences?

1. Our focus: Affinity marketing meets digital media – There are plenty of events that focus on digital media buying, and how to use mass media tactics in the social media world. This is not one of them. We go well beyond eyeballs and demographics to explore the human engagement and influence opportunities enabled by emerging media, especially for affinity brands like Sports, entertainment and media properties.
2. Our folks: Practitioners not pretenders – If you’re looking to hear vague platitudes from $50,000 keynote speakers or ivory tower CEOs, then dfm11 is not for you. Oh, we’ve got featured speakers, and some you’ve likely heard of, but more than just big names, our speakers have street cred when it comes to digital; and so do our attendees for that matter. If you play a key role in your company’s digital strategy, then you’ll feel like your among friends at dfm11.
3. Our format: Reverse-half-day – dfm11 attendees love our “reverse-half-day” format. We start with lunch, and run through dinner, giving you all morning do tend to your day job so you can come to dfm11 ready to engage and learn. While other events force you to invest 2 or 3 days of your life, and charge you accordingly, dfm11 requires just one afternoon and an evening. We put on a well-orchestrated, highly relational, high value experience for a very fair price.

You are not in this alone. Register for dfm11 today.

dfm11: Speaker Lineup

Our featured speakers and panel discussions will cover all aspects of digital media in sports, entertainment and affinity publishing including web, e-mail, mobile and social media. We will learn how the industry’s best are engaging fans, optimizing content and driving commerce.

Featured Speakers

Garth Holsinger, Vice President, Global Sales & Business Development, Klout

The Influence Economy in Sports & Entertainment
Klout measures influence online. When you create content or engage, you impact others. Klout analyzes that impact to find your Klout Score, influential topics, and your influencers. In his presentation, Mr. Holsinger will show how brands such as Disney, Nike, Audi, and Turner use Klout Perks to reach and engage influential fans, and drive business. 

Somrat Niyogi, CEO & Co-Founder, Miso

Social TV: synchronizing the 1st and 2nd  second screen experiences

As mobile increasingly becomes the go-to device in everyone’s homes, integrating it into the consumer’s TV viewing habits is becoming as natural as flipping a TV remote. By synchronizing the second screen with live, time-shifted and on-demand content and introducing social features, Miso is enabling the most comprehensive social TV experience. Somrat will provide a brief history of Social TV, he'll share case studies from his work as CEO of Miso, and challenge the audience to consider the implications of Social TV on their own businesses, brands and properties.

Panel Discussions

Panel #1: Curating community for fun & profit

Word-of-mouth creates sales. Friends ask friends how they feel. Friends tell friends what to buy, and what not to buy. And now that friends have joined into online social and mobile networks, the power of word-of-mouth is magnified. But in order to harness this power for our brands, we must find a way to balance community with commerce in our marketing.

Consider these statistics:

- By 2012, half of the world’s Internet users, 1 billion people, will have a Facebook account
- 78.6% of consumers have joined a company’s community to get more information on the company
- 71% of community members say they are more likely to purchase from brand
- 64% of Facebook users have liked a brand on Facebook
- 43% of Facebook users who “unlike” a brand do so because of too much push marketing
- 48% of Twitter users check their account at least once a day
- 41% of users who have unfollowed a brand on Twitter did so because they were over-marketed to

What’s the point? Social media dynamics have marketers drooling as we envision a world in which we no longer have to advertise because our customers do that for us, but to maximize success, affinity brands need to thread the needle between community interaction and product promotion.

Focus of discussion: How to leverage community to win friends and influence people. We will discuss how brands are measuring the value of their digital fan connections, and how they are driving value and ROI from social and mobile; or at least how they plan to.

Discussion tags: Influencers, Gamification, Contests, Re-mixing, User generated, Group dynamics, Ratings, reviews, likes

Panel #2: Is "LOCATION" the new social medium?

Social media have been dominating our conversation for the past several years, and for good reason. All around the world consumers are spending more and more of their computer time engaging with social. But computers today come in many forms and consumers use them everywhere.

Consider this: More than 250 million active users accessing Facebook through their mobile devices. People who use Facebook on their mobile devices are twice as active on Facebook as non- mobile users. Meanwhile 40% of all tweets come from mobile devices, and voice calls account for less than half of all mobile data traffic while video accounts for 69%. Morgan Stanley predicts that by 2015 the mobile Web will overtake the computer for total consumer engagement.

It’s time we start talking about mobile and social in the same breath, isn’t it?

And just because a consumer is using mobile, it doesn’t mean they’re on the go. Many will use their mobile devices or their PCs while at home watching TV on their sofas. So it’s the consumer’s location, and screen of choice, that are both critical here.

This panel will illustrate the ways affinity brands are using social tools to engage fans on desktops, smart phones, tablets – and even televisions - all at the same time. We will dig into the challenges and opportunities faced by both the brands (and our customers) as we prepare for a social future that looks decidedly mobile and local.

Discussion tags: Location, Multi-screening, Check-in, live, real time, on-premise, M-Commerce, social shopping

Please scroll to see complete attendee list